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Customer Relationship Management

by ANDERSON/KERR

  • ISBN: 9780071379540
  • ISBN10: 0071379541

Customer Relationship Management

by ANDERSON/KERR

  • List Price: $22.00
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill Education
  • Publish date: 09/01/2001
  • ISBN: 9780071379540
  • ISBN10: 0071379541
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Description: As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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