Marketing Channels a Relationship Management Approach
- List Price: $119.68
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill College
- Publish date: 08/01/2001
Description:
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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