Managing Major Accounts Shaping and Exploring Your Firm's Tangible Assets
- List Price: $42.01
- Binding: Paperback
- Publisher: Biblio Distribution
- Publish date: 02/01/1996
Description:
This book seeks to show that there are unique but usually intangible assets which can be shaped and exploited to create a market differentiation. It shows how to develop account strategy and gives tools and tactics of account management practice.
Expand description
Please Wait