Measures of Political Attitudes
- List Price: $126.95
- Binding: Paperback
- Publisher: Academic Pr
- Publish date: 06/01/1998
Description:
This book takes an in-depth look at the reliability and validity of major political measures, as well as discussing issues of scale construction and interpretation. Coverage includes chapters from researchers in attitude measurement embracing public opinion polls; racial, ethnic, international, and religious attitudes; responses to advertising campaigns; and alienation from politics, party identification, and participation. This book is a "must-have" reference for social psychologists, pollsters, and sociologists specializing in the political arena.
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