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Business -W/cd

by GRIFFIN

  • ISBN: 9780130796110
  • ISBN10: 0130796115

Business -W/cd

by GRIFFIN

  • List Price: $93.33
  • Edition: 5TH
  • Publisher: 15,PH
  • Publish date: 04/01/2002
  • ISBN: 9780130796110
  • ISBN10: 0130796115
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Description: One of the most comprehensive yet readable surveys of all major facets of business operations and management, this best-selling book moves from broad, general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw readers dynamically into the real world of contemporary business. Covers the business of managing; people in organizations; principles of marketing; managing operations and information; and financial issues. Features extended cases that provide in-depth looks at recent situations faced by real business firms and how the problems were faced; Connecting to the Web sections, with lists of web sites for many of the companies and organizations mentioned; and Building Your Business Skills challenges that give readers an opportunity to apply both knowledge and their critical thinking skills to extended problems drawn from a wide range of realistic business experiences. For anyone wanting a solid introduction to all facets of business operations and management.
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P 617 5th Edition.
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P 617 5th Edition.
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