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Exploring Corporate Strategy: Text and Cases

by Johnson, Gerry
Scholes, Kevan

Exploring Corporate Strategy: Text and Cases cover
  • ISBN: 9780130807403
  • ISBN10: 0130807400

Exploring Corporate Strategy: Text and Cases

by Johnson, Gerry
Scholes, Kevan

  • List Price: $99.00
  • Binding: Paperback
  • Edition: 5
  • Publisher: Prentice Hall
  • Publish date: 01/21/1999
  • ISBN: 9780130807403
  • ISBN10: 0130807400
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Description: PART I: AN INTRODUCTION 1. Corporate Strategy: An Introduction. 2. Strategic Management in Practice. PART II: STRATEGIC ANALYSIS 3. Analysing the Environment. 4. Resources, Competences, and Strategic Capability. 5. Stakeholder Expectations and Organisational Purposes. PART III: STRATEGIC CHOICE 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection. 9. Organisation Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change
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