Strategic Brand Management: Building, Measuring and Managing Brand Equity
- List Price: $84.00
- Binding: Hardcover
- Publisher: Prentice Hall
- Publish date: 02/01/2006
Description:
Finely-focused on the "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity.
Expand description
Considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly. This book addresses three important questions: How can brand equity be created?; How can brand equity be measured?; and How can brand equity be used to expand business opportunities?
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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