International Marketing Strategy
- List Price: $97.00
- Binding: Paperback
- Edition: 0002
- Publisher: Prentice Hall PTR
- Publish date: 05/01/1995
Description:
A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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