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Integrated Marketing Communications: a Systems Approach

by Sirgy, M. Joseph

  • ISBN: 9780132056182
  • ISBN10: 0132056186

Integrated Marketing Communications: a Systems Approach

by Sirgy, M. Joseph

  • List Price: $53.27
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
  • ISBN: 9780132056182
  • ISBN10: 0132056186
used Add to Cart $9.00
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $71.13
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Using a systems approach, this book explores the vital link between the marketing communications mix and strategic marketing.

This book focuses on the entire process of planning and managing the marketing communications tools to ensure the attainment of marketing and corporate-level goals.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: Bookstore Brengelman
Location: Cincinnati, OH
Condition: Like New
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Hardcover without DJ.
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Hardcover without DJ.
Seller: Bingo Used Books
Location: Vancouver, WA
Condition: Good
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Hardcover in very good condition. some highlighting.
Price:
$12.37
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Hardcover in very good condition. some highlighting.
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
Price:
$71.13
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Seller: Media Smart
Location: Hawthorne, CA
Condition: New
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P 312 1st Edition.
Price:
$77.63
Comments:
P 312 1st Edition.
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