Managing Marketing Linkages Text, Cases, and Readings
- Binding: Paperback
- Publisher: Prentice Hall
- Publish date: 12/01/1995
Description:
Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Bonita
|
Good
|
$44.15
|
Please Wait