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Advertising Management

by Batra, Rajeev

  • ISBN: 9780133057157
  • ISBN10: 0133057151

Advertising Management

by Batra, Rajeev

  • List Price: $125.00
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: Prentice Hall
  • Publish date: 03/01/2007
  • ISBN: 9780133057157
  • ISBN10: 0133057151
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Description: The field of advertising management is made up of a system of interacting organizations and institutions, all of which play a role in the advertising process. At the core of this system are advertisers, the organizations that provide the financial resources that support advertising.
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