Description: "Rorabaugh has written a well thought out and intriguing social history of America's great alcoholic binge that occurred between 1790 and 1830, what he terms 'a key formative period' in our history....A pioneering work that illuminates a part of our heritage that can no longer be neglected in future studies of America's social fabric."--Journal of Psychohistory"A bold and frequently illuminating attempt to investigate the relationship of a single social custom to the central features of our historical experience....A book which always asks interesting questions and provides many provocative answers."--Reviews in American History"Great! The dual emphasis on common lifestyles and on reform, on qualitative and quantitative methods make it ideal for undergraduates."--Dan Woods, Ferrum College"This accessible monograph is grounded in a useful combination of social psychology and social history, providing undergraduates with an excellent example of how to use theory and evidence to elucidate an important and much-neglected episode in American history."--Simon Cordery, Monmouth College

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