The Silverlake Project: Transformation at IBM
- Binding: Hardcover
- Publisher: Oxford University Press
- Publish date: 04/02/1992
Description:
This powerful narrative gives the inside story of one of the most successful computers in IBM history, the AS/400. The emphasis throughout is on a non-hierarchical, bottom-up idea flow that lets employees and customers influence product development. The 12 marketing principles revealed here are applicable to any size business in any industry. 25 linecuts.
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