Global Marketing Management
- List Price: $152.20
- Binding: Paperback
- Edition: 0004
- Publisher: Addison-Wesley
- Publish date: 10/01/1998
Description:
This book examines business development, business and government relations, and other issues that help the reader translate theoretical concepts into practice. Most of the 36 cases presented are from Harvard Business School.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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