Description: ""It was incredibly engrossing. I expected to skim through it, and found myself reading it avidly, putting aside all the other work I should have been doing, in favor of consuming it. Very readable, it's as much of a page-turner as most fiction I'm reading. It has unique insights into the creative process which I'd like to share with many of my colleagues..."" - Aleen Stein Will your idea turn into Dust or Magic? It's in your hands! Many creative careers and financial fortunes rest on potentially "breakthrough" digital media projects - which can end in tears, or turn to magic. This innovative book examines, in depth, how to create that magic. In "Dust or Magic," Bob Hughes delves deep beneath the gloss and the hype surrounding multimedia, to reveal the human beings who make the magic, and to show how it happens. The book draws together a wealth of knowledge and experience, with insights from recent science and older creative industries, and reveals the key to designing accomplished interactive computer-based media. It presents a simple, consistent and convincing paradigm for satisfying and successful creative work, and gives practical advice that will save designers from falling into old traps and re-inventing perfectly good wheels. "Dust or Magic" is for programmers, writers, artists, animators and interface designers, for the people who teach, lead and hire them, and also for people who simply want to know how human creativity fares in the new, digital age. It will show you how to: Ask the crucial questions at the start of your project, making the difference between success and failure Harness your time and energy to increase theproductivity, effectiveness and enjoyment of your work Create and manage small teams with a shared vision founded on trust, respect and self-discipline Understand the history of the medium and realize the

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