Online Market Research Cost-Effective Searching of the Internet and Online Databases
- List Price: $19.95
- Binding: Paperback
- Edition: 1
- Publisher: Addison-Wesley
- Publish date: 10/01/1995
Description:
Online Market Research provides you with a thorough grounding in contemporary market research and online searching. You will learn what kind of data is available online; how to determine what your needs are, develop research strategies, and formulate a market plan; and how to acquire and sharpen online searching skills.
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