Description: Introduction - what is crisis communication? Part 1 Product risk and crisis communication: rumours; product contamination; accidents; boycotts; new risks and new product crises. Part 2 Industrial risk and crisis communication: major technological accidents; setting up or expanding an industrial site; industrial waste management. Part 3 Institutional risk and crisis communication: corporate identity crises; media/legal crises and scandals; industrial restructuring; financial communication in times of crises; internal risk communication. Part 4 Major collective fears and crisis communication: terrorism; major health fears. Part 5 Communicating in a crisis: major principles; developing scenarios; communicating with the victims; internal communication first; crisis communication and the media; symbolic communication. Part 6 Crisis unit organization and operation: unit organization; unit members and their roles; working methods; managing the postcrisis period. Part 7 Training and preparing for crisis communication: case studies; setting up a crisis unit; simulation exercises; preparing for crisis prevention and avoidance.

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