Description: The Broadcast Century and Beyond, Third Edition is a popular history of the most influential and innovative industry of this century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication.The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. The Broadcast Century and Beyond, Third Edition, places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres.Numerous personal retrospectives from broadcast pioneers, including Garrison Keillor, Julia Child, Norman Corwin, and Steve Allen, add an intimate dimension to this eminently readable narrative. Also included is a current events timeline, which runs throughout the entire length of the book. Featured in the timeline are milestones in radio and television development as well as world events, allowing readers to place the progress of media in a larger historical perspective. Over two hundred illustrations and photographs are provided that reflect the changes and growth of radio and television. The third edition will include a year-by-year presentation of the important media events of the 1990s, as well as a new chapter that presents the upcoming developments for the new century and their probable impact on broadcasting.New edition of a classic textIncludespersonal retrospectives by dozens of renowned individuals in the history of broadcastingTimeline running across every page compares, at a glance, broadcasting with broader historical events

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