Mastering Marketing: the Complete MBA Companion in Marketing
- List Price: $39.95
- Binding: Paperback
- Publisher: Financial Times/Prentice Hall
- Publish date: 02/01/2009
The Complete MBA Companion in Marketing is the ultimate book for anyone involved or believing in the marketing concept. From basics to new challenges it covers it all. With a great deal of new materials and theories it is the premier companion for any MBA student or business executive. It sets the agenda for 21st Century marketing based on insightful thinking and best practice as advocated by the marketing experts at today's leading business schools.
Complete MBA Companion in Marketing has been written by experts from four of the world's leading business schools: Kellog (Northwestern). Insead. Wharton and London Business School.
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