Description: Customization goes beyond new interfaces and sales channels: it means fundamentally altering a company's entire value chain to establish deeper customer relationships than ever before. In Custom Enterprise.com, two of the world's leading value chain consultants show exactly how you can build a custom enterprise that adapts to the needs of every individual customer -- starting today. Dr. Gaby Weigren and Hardy Koth present in-depth, real-world insight and case studies that demonstrate how to leverage today's most powerful customization technologies to build Web presences and e-business applications that adapt themselves automatically to the precise needs of individual customers. Coverage includes personalization, data warehousing, knowledge management, and more -- all based on the authors' first-hand experience in deploying these systems and aligning entire enterprises to support them.

Please Wait