The Great American Blow-Up Puffery in Advertising and Selling
- List Price: $19.95
- Binding: Paperback
- Edition: 2
- Publisher: Univ of Wisconsin Pr
- Publish date: 10/01/1996
Description:
This book provides new examples of puffery and deceit in advertising. Preston thoroughly examines the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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