Marketing Health Behavior Principles, Techniques, and Applications
- List Price: $119.99
- Binding: Hardcover
- Publisher: Kluwer Academic Pub
- Publish date: 06/01/1984
Description:
I: Principles and Techniques.- 1 Marketing Principles and Behavioral Medicine: An Overview.- 2 Social Marketing of Health Behavior.- 3 Analyzing Markets.- 4 Developing Marketing Programs.- II: Applications.- 5 The National High Blood Pressure Education Program: An Example of Social Marketing in Action.- 6 Social Marketing and Community Health Promotion: The Stanford Heart Disease Prevention Program.- 7 Marketing Health to Employees: The Johnson & Johnson Live for Life Program.- 8 Health Marketing in a Hospital Setting: The Behavioral Medicine Clinic.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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Wonder Book - Member ABAA/ILAB
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$8.98
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Robinson Street Books
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Very Good
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$39.37
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Ergodebooks
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$41.76
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