Nobrow: the Culture of Marketing--The Marketing of Culture
- List Price: $23.00
- Binding: Hardcover
- Publisher: Alfred A. Knopf
- Publish date: 12/01/1999
Description:
Prepare to enter the outrageous new world of Nobrow, where age-old cultural distinctions -- highbrow (tickets to the entire Ring of the Nibelung), middlebrow (evenings with Masterpiece Theatre), and lowbrow (pop music) -- cease to exist. John Seabrook raises the curtain on an onrushing cultural phenomenon: the melding of culture with the marketing of culture and the culture of marketing.
Expand description
He shows us how Nobrow increasingly defines the great American audience that now follows the Three Tenors on tour, cheers rock groups like Radish (whose 15-year-old lead singer wins a multi-million dollar recording contract and 15 minutes of celebrity), obsesses on the prequel to Star Wars, and is as hip to promotion as performance. He reveals how the buzz came to Tina Brown's New Yorker, how art and business mingle in the work of moguls like George Lucas and David Geffen, how it's all stirred together in one super soup of art, money, spin, and hype, and how even aesthetic worth is measured by units shipped in the frenetic culture he calls (and so will we all from now on) Nobrow.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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