Madame Alexander put it best when she said, "I only want the best of everything". In this spirit, the legend and traditions of Madame Alexander live on in the care and dedication of the Alexander Doll Company -- the only doll company still manufacturing in the United States.

One of the first doll sets ever designed by Madame Alexander were the Little Women dolls, which she marketed in the 1930s. Today, the Alexander Doll Company is returning to its own heritage to launch this new line of play dolls, which are designed for little girls rather than the collector.

Avon Books and The Alexander Doll Company have joined forces to create "Little Women Journals", which will bring new dimension to the Christmas 1997 launch of the Alexander Doll Company's Little Women play dolls. The Meg, Amy, Beth and Jo dolls each come with their own wardrobe and accessories, and each doll will have her own book with her own story.

"Little Women Journals" invite middle grade readers to revisit the March household for brand new domestic dramas and adventures which are true to the spirit and craft of Louisa May Alcott's Little Women and the characters she created over 100 years ago.