The Anatomy of Buzz: How to Create Word of Mouth Marketing
- Binding: Hardcover
- Publisher: Currency
- Publish date: 10/01/2000
Description:
Effective strategies for creating and sustaining that all-important word of mouth -- buzz -- at the heart of any great marketing campaign.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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