Koch provides fascinating, completely accessible explanations of key scientific and economic theories and transforms each one into a practical guideline for dealing with such vital business issues as predicting how a new venture or product will fare in the marketplace, figuring out why a company is not keeping up with the competition, and assessing the impact of innovative technology on a business system. Using real-life examples, he explains why Darwin's theory of natural selection is the key to enhancing a company's competitive advantage, what Einstein's theory of relativity teaches about time management, and how the insights of evolutionary psychology help managers improve relationships with employees.

First published in the United Kingdom, where it has garnered praise from noted academics and business leaders, "The Natural Laws of Business" draws on four centuries of scientific progress to give business leaders essential tools and techniques for analyzing and dealing successfully with the ever-changing business environment of the twenty-first century.