Description: Rhonda Adams understands business. Her last book, The Successful Business Plan was named by Forbes as one of the best books for small business, and by Inc. as one of the six best for start-ups. She's a popular business commentator and the author of the nation's most widely read small-business column. She also practices what she preaches, running the thriving management-consulting firm that she founded. In "Wear Clean Underwear," she combines insights, advice, and true stories to show how childhood lessons from mothers, and more important, the values they represent, can serve as the foundation for building and running a successful business.
-- "If all your friends jumped off a bridge, would you jump off one too?" Southwest Airlines bucked the industry trend of keeping wages and benefits low while competing on the basis of price -- and is now one of the ten most admired companies in the country and one of the few consistently profitable airlines.
-- "Don't judge a book by its cover." A severely dyslexic man realized he'd never get a good job, so he opened his own business, which was built on mutual trust and communication with his employees -- a company called Kinko's, now with more' than 900 locations nationwide.

Filled with sage advice from top business leaders based on in-depth research and personal interviews, "Wear Clean Underwear" illustrates how successful businesses, including Disney, Nordstrom, and 3M, have triumphed by heeding Mom's advice.

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