Description: This highly practical guide recognizes the problems of doing business in a recession-prone economy and offers battle-tested strategies and tactics for creating growth through reinvention. Using his own successful small business as a case study, David Gewirtz vividly recounts how the narrow market for his company's products collapsed, forcing him to reinvent his entire organization in a matter of months. The lessons he learned enabled him to keep his company going, expand his client base, market his products more effectively, and grow! Now, you can learn those same lessons - without having to live through them - and discover how a more flexible enterprise enables you to develop your own, unique-to-your-company tools, skills, and processes for managing - and even causing - change; redefine your company based on its strengths; reduce your dependency on a single product line or marketing channel; develop new products that are more finely tuned to market needs; manage cash more effectively; streamline operational and manufacturing processes; and motivate and inspire your staff.

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