Customer Integration: the Quality Function Deployment (QFD) Leader's Guide for Decision Making
- List Price: $59.95
- Binding: Hardcover
- Publisher: John Wiley & Sons
- Publish date: 10/01/1995
Description:
Attaining higher levels of customer delight, increasing the speed and efficiency in the product development process, and increasing profits are goals many managers are struggling to achieve. Customer Integrated Decision Making, or CIDM, is a process that will show managers how to reach these goals by integrating the customer into the decision-making process and incorporating the customer's wants and needs into the design of new products and services. Customer Integration: The Quality Function Deployment (QFD) Leader's Guide for Decision Making focuses on the complete CIDM/QFD process. The book details the reasons for using CIDM market identification techniques, and QFD idea generation methodologies, as well as some basic and advanced customer "choice" prediction approaches. This practical, structured, and replicable process will provide a company of any size with the tools to assure its teams' success as they move to become linked to the customer.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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