One Stop Marketing
- List Price: $34.95
- Binding: Paperback
- Publisher: John Wiley & Sons Inc
- Publish date: 09/01/1996
Description:
How to find and keep your essential core customers With the increasing number of factory outlets, price clubs, an megastores in today s marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers like you successfully compete against the " big guns." Based on 12 marketing principles, One Stop Marketing shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual businesses, here s where you ll find: Keys to narrowing your product assortmentSteps for increasing the value of your products and servicesTips on keeping your customer happy long after the saleMethods for promoting to your core customerSpecial " Getting Down to Business" sections that help you determine how to apply each marketing principle to your store
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
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THE OREGON ROOM
Like New
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$11.18
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Ergodebooks
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Good |
$15.08
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