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Cases in Hospitality Marketing and Management, 2nd Edition

by Robert C. Lewis (Emeritus, Univ. of Guelph, Ontario, Canada and Univ. of Massachusetts/Amherst)

  • ISBN: 9780471167327
  • ISBN10: 0471167320

Cases in Hospitality Marketing and Management, 2nd Edition

by Robert C. Lewis (Emeritus, Univ. of Guelph, Ontario, Canada and Univ. of Massachusetts/Amherst)

  • List Price: $65.00
  • Binding: Paperback
  • Edition: 0002
  • Publisher: John Wiley & Sons
  • Publish date: 06/01/1997
  • ISBN: 9780471167327
  • ISBN10: 0471167320
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Description: This collection of cases exposes readers to real world situations in hospitality marketing and management.

Cases explore food and beverage costs, financial statements, human resources, franchise agreements, architecture and design concepts, and a multitude of other factors that are basic considerations in strategic decisions.
-- A global focus with 10 international cases.
-- Expanded to include an airline case, cruise industry case, sports resort case, and other hospitality businesses.

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Connecting readers with great books since 1972. Used books may not include
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Seller: Bonita
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