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Under the Radar (Talking to Today's Cynical Consumer)

by Jonathan Bond

ISBN: 9780471174691
ISBN10: 0471174696

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Under the Radar (Talking to Today's Cynical Consumer)

by Jonathan Bond

List Price: $76.00
Binding: Hardcover
Publisher: John Wiley & Sons Inc
Publish date: 01/01/1998
ISBN: 9780471174691
ISBN10: 0471174696

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Description: In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ]

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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ]

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Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.

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Light edge and corner wear to dust jacket. Light creases to dust jacket. Dust

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Seller: Robinson Street Books

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Prompt shipment, with tracking. we ship in CLEAN SECURE boxes Very good hardcover in dust jacket. Clean pages.

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Under the Radar (Talking to Today's Cynical Consumer)

by Jonathan Bond

Under the Radar (Talking to Today's Cynical Consumer)

by Jonathan Bond

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