Divide and Conquer: Target Your Customers Through Market Segmentation
- List Price: $47.50
- Binding: Hardcover
- Publisher: John Wiley & Sons
- Publish date: 06/01/1998
Description:
The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche driven marketing is less expensive, more profitable, and just plain makes sense in today's thriving culture of special interest media outlets. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to Waste" and "I am stuck on Band-Aid" reveals how to use this powerful new marketing strategy.
-- Covers both the tactics for identifying markets and the art of creating the right message for the market
Expand description
-- Covers both the tactics for identifying markets and the art of creating the right message for the market
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Ergodebooks
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