Proven Strategies in Competitive Intelligence Lessons from the Trenches
- List Price: $76.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 03/01/2001
Description:
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
-- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
-- Numerous case studies vividly illustrating cutting-edge CI techniques in action
Expand description
-- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
-- Numerous case studies vividly illustrating cutting-edge CI techniques in action
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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