Competition Unlimited: Initiating Business Growth Through Business Migration
- List Price: $29.95
- Binding: Hardcover
- Publisher: John Wiley & Sons
- Publish date: 01/01/2001
Description:
Success in the global economy requires a new way of thinking. This seminal book from a senior Boston Consulting Group executive turns business upside down, completely deconstructing and redesigning the value chain. Heuskel explains that in order to prosper and grow, companies must become masters of invention, migrating to new markets and producing new business models to stay ahead. Benchmarking is no longer valid -- it's necessary to break the mold rather than fit it, positioning the company to quickly and efficiently grasp new opportunities. This is "benchbreaking". Readers will learn about this process and will discover that although new technology enables possibilities, knowledge is required to achieve the best results.
Expand description
Please Wait