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Brand Spirit: How Cause Related Marketing Builds Brands

by Hamish Pringle; Marjorie Thompson

ISBN: 9780471499442
ISBN10: 0471499447

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Brand Spirit: How Cause Related Marketing Builds Brands

by Hamish Pringle; Marjorie Thompson

List Price: $50.00
Binding: Paperback
Publisher: John Wiley & Sons
Publish date: 02/01/2001
ISBN: 9780471499442
ISBN10: 0471499447

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new Add to Cart $44.95

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: This book explains the concept of CRM and its place within the context of thinking on branding, and demonstrates how a marketeer can harness its power for a product, service or corporate brand.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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Seller: Gian Luigi Fine Books, Inc.

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INSCRIBED & SIGNED BY BOTH AUTHORS: "23 MAY 2003, FOR JONATHAN FORWARD TO WORKING WITH YOU, HERE'S TO A GREAT PROJECT OF THE IPA DIVERSITY, ETC."

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INSCRIBED & SIGNED BY BOTH AUTHORS: "23 MAY 2003, FOR JONATHAN FORWARD TO WORKING WITH YOU, HERE'S TO A GREAT PROJECT OF THE IPA DIVERSITY, ETC."

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Size: 8x5x0; New. In shrink wrap. Looks like an interesting title!

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Brand Spirit: How Cause Related Marketing Builds Brands

by Hamish Pringle; Marjorie Thompson

Brand Spirit: How Cause Related Marketing Builds Brands

by Hamish Pringle; Marjorie Thompson

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