Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses
- List Price: $50.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 06/01/1990
Description:
Now America s #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America s best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands End, are " catalog companies, " earning a major percentage of their profits through catalog sales. If you re a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains: The basics of direct-mail selling and catalog salesThe secrets to creating catalog copy that really sellsThe essential elements in the catalog mailing including how to create a strong sales letter and a user-friendly order formHow to choose and use the right mailing listsManaging the two essentials of the catalog business: sales volume and pricing
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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