New Product Development Managing and Forecasting for Strategic Success
- List Price: $58.00
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 10/01/1993
Description:
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
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Blue Vase Books
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Good
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$2.76
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Ergodebooks
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Good |
$8.06
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Robinson Street Books
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Very Good
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$39.37
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