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Communication Models for the Study of Mass Communications

by Denis McQuail

Communication Models For the Study of Mass Communications cover
  • ISBN: 9780582036505
  • ISBN10: 058203650X

Communication Models for the Study of Mass Communications

by Denis McQuail

  • Binding: Paperback
  • Edition: 2
  • Publisher: Longman Group United Kingdom
  • Publish date: 08/01/1993
  • ISBN: 9780582036505
  • ISBN10: 058203650X
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Description: 1. Introduction 2. Basic Models 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals 4. Effects of Mass Communication on Culture and Society 5. Audience-Centred Models 6. Media Organisation, Selection and Production 7. Planned Communication 8. New Media and The Information Society 9. International Communication Index
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