Power Public Relations 2e Hard
- List Price: $39.95
- Binding: Hardcover
- Edition: 2
- Publisher: McGraw-Hill
- Publish date: 01/01/2002
Description:
From the White House to Hollywood, from Tylenol to Philip Morris, a dynamic discipline -- Power Public Relations -- is continuing to shape the fortunes of today's corporations, politicians, heroes, and products. The second edition of Saffir's book is swimming in fascinating and often amusing examples of up-to-date case studies.
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