Selling Dreams: How to Make Any Product Irresistible
- List Price: $26.00
- Binding: Hardcover
- Publisher: Simon & Schuster Books
- Publish date: 06/01/1999
Description:
Longinotti-Buitoni, president and CEO of Ferrari North America, tells how any company can create a dream product or service. He shows how, with a single dream product, companies in all industries can market products that ignite their customers' dreams and achieve blockbuster successes that can establish their brands for years to come. He reveals principles of dream marketing, in which brand management is elevated to an art form, and examines how even the most unlikely products have become dream products.
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