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Selling the Wheel Choosing the Best Way to Sell for You, Your Company, Your Customers

by Jeff Cox

  • ISBN: 9780684856018
  • ISBN10: 0684856018

Selling the Wheel Choosing the Best Way to Sell for You, Your Company, Your Customers

by Jeff Cox

  • Binding: Paperback
  • Publisher: Simon & Schuster
  • Publish date: 01/01/2001
  • ISBN: 9780684856018
  • ISBN10: 0684856018
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Description: Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, he tells the story of Max, the resourceful fellow who invented the wheel and found himself faced with the challenge of convincing people to accept his breakthrough invention.

Written in the style of an ancient parable, Selling the Wheel recounts Max and his wife's efforts to market the Wheel with the help of Ozzie the Oracle. From their discovery of the four essential selling styles (Closer, Wizard, Builder, and Captain & Crew) to their realization that tactics and strategies must evolve with changes in the marketplace, each step of their adventure discloses a vital key to effective sales and marketing. Emphasizing the importance of matching one's natural strengths to the needs of specific customers, this charming parable will be critical to the more than 7 million Americans who work directly in sales -- and to entrepreneurs, marketing managers, and other businesspeople who want to sharpen their skills and learn how to present any product or service as "the greatest thing since the invention of the wheel".

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