Global Media Economics: Commercialization, Concentration, and Integration of World Media Markets
- List Price: $54.95
- Binding: Hardcover
- Publisher: Iowa State Press
- Publish date: 06/01/1998
Description:
As anyone following the fortunes of the likes of ABC and Disney, Ted Turner and Rupert Murdoch, and Times-Warner Communications can easily see, the media are not just big news. They are big business. This book taps into the exploding international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this turbulent scene.
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The contributors to this volume take us around the world -- from Nigeria to Singapore to Spain -- to give us up-to-the-minute reports on how media, political, and economic issues intersect in various ways in different countries. Their essays, combined with a full account of domestic media economics, provide a comprehensive sense of the macro and microeconomic realities of the media around the globe. Written by international experts and comprising a number of perspectives, this new and unique collection will be an indispensable source of information about media economics and international communication when they matter more than ever.
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