Do You Dot-Com? is the first how-to-do-it guide to navigating the challenging, stimulating -- and sometimes stupefying -- transition from a stiff, structured offline organization to the youthful, chaotic environment of an Internet company.

Directed especially to traditionally trained managers and professionals, the book spells out the potential culture clashes...provides a litmus test for deciding if they're ready to shed the suit...and outlines a pathway to help them adapt to the new and often confusing world of Internet commerce.

Easy-to-read and anecdotal, Do You Dot-Com? is written from the refreshing, first-hand perspective of someone who has made the leap. After nearly 20 years working for stodgy companies such as The New York Times, PaineWebber, and Knight-Ridder, 40-something Gustav Carlson moved to the fast-paced, fast-growing Barnes & Noble.com.

It's a transition that's happening more and more as Internet companies recognize their glaring need for traditional management talent. This book prepares those managers and professionals for coping in a workplace bereft of old-fashioned hierarchies, compensation packages, and dress codes...and helps them successfully adapt their management skills to the dot-com world.