Brands the New Wealth Creators
- Binding: Hardcover
- Publisher: New York Univ Pr
- Publish date: 03/01/1998
Description:
From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts", this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace.
Expand description
How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
Books From California
|
Very Good |
$7.00
|
|
Ergodebooks
|
Good |
$10.58
|
|
Common Crow Books
|
Like New
|
$12.15
|
Please Wait