Marketing and Selling the Travel Product
- List Price: $290.95
- Binding: Paperback
- Edition: 2
- Publisher: Cengage
- Publish date: 10/01/1999
Description:
An introductory text offering a view of the world of travel and tourism. Covers the marketing cycle, then examines consumer profiles, sales distribution networks, service quality, and salesmanship. Profiles of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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