The 22 Immutable Laws of Marketing Violate Them at Your Own Risk
- List Price: $21.99
- Binding: Paperback
- Edition: 1
- Publisher: Harpercollins
- Publish date: 05/01/1994
Description:
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
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