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Crisis Communications : a Casebook Approach

by Fearn-Banks, Kathleen

Crisis Communications : A Casebook Approach cover
  • ISBN: 9781138923744
  • ISBN10: 1138923745

Crisis Communications : a Casebook Approach

by Fearn-Banks, Kathleen

  • Binding: Paperback
  • Edition: 5
  • Publisher: Taylor & Francis
  • Publish date: 12/01/2015
  • ISBN: 9781138923744
  • ISBN10: 1138923745
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Description: "Crisis Communicationsprovides a useful text for undergraduates new to the crisis field. Fearn-Banks has supplemented groundbreaking early case studies such as Johnson & Johnson's Tylenol case with defining crisis cases such as Columbine and Katrina and more timely studies such as the international Ebola outbreak and racial crises in the United States." - Dr. Barbara S. Gainey, School of Communication & Media, Kennesaw State University "Crisis Communications: A Casebook Approach integrates the array of concepts necessary for effective crisis response and management: the external and the internal; the organizational and the interpersonal; the strategic and the relational. I use Crisis Communications in my courses because it applies theory to practice, and teaches crisis thinking, not just crisis management."- Dr. Brian Smith, Brian Lamb School of Communication, Purdue University "Crisis Communicationshas become a well-recognized and leading textbook across Europe as well, which provides an engaging and up-to-date overview of the practice of this fascinating field. The book is a valuable resource for both students and practitioners who wish to explore and understand crisis communication from a practical and professional perspective through insightful and thought-provoking case studies." - Dr. Gyorgy Szondi, Leeds Beckett University, UK and International Business School, Hungary
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