Creating the Customer-Driven Car Company
- List Price: $39.00
- Binding: Hardcover
- Publisher: Society of Automotive Engineers
- Publish date: 12/01/1996
Description:
This book is based on author Karl Ludvigsen's premise that "consideration of customer needs as a first priority in every aspect of the auto business is not only possible but essential for future success & profitability." He calls this philosophy "customerizing." This book comprehensively explains what it takes to build a customer-driven company. While the examples used are taken from the automotive industry, the "customerizing" concepts described in the book can applied to virtually any industry.
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