Greening the Corporation Management Strategy and the Environmental Challenge
- List Price: $63.95
- Binding: Paperback
- Publisher: Stylus Pub Llc
- Publish date: 08/01/2001
Description:
Corporations are often blamed for a significant amount of environmental destruction and many are looking for new ways of managing environmental impacts and pursuing "green" markets. This "greening" of the corporations is riddled with contradictions, which Peter Robbins exposes.
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Analyzing the approaches of four major companies - ARCO Chemicals, Ben & Jerry's, Shell and The Body Shop - he identifies common approaches and develops a management model to resolve them and combine environmental and business objectives.
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